It’s been expanding its tracking platform to products outside of its immediate purview through partnerships with companies like Comcast, Bose, and Southwest Airlines. I’m surprised Tile’s introducing replaceable batteries, but at the same time, it makes sense for the company at this moment. Users can sign up through their iOS app or the Tile website. With it, users will receive six new features: battery replacements annually access to a 30-day location history of each Tile an extended three-year warranty a new, exclusive customer service line unlimited Tile sharing so multiple users can view the same Tile-tracked item and smart alerts that’ll remind users if they’ve left home without a specific item. Tile Premium costs $29.99 a year or $2.99 a month and covers an unlimited number of Tiles. The company’s probably not too worried about money because of its new subscription plan. They’re available today through a bunch of retailers including, Best Buy, Amazon, and Target.
PRECISION TILE PRO PRO
The Tile Mate costs $25 and the Pro costs $35. “The thinking and hope is people will feel liberated to put Tiles on more stuff when there’s not an annual price tag associated with it.” Tile “Ultimately, will more people stay Tile users longer, and if they do, will they buy more Tiles or gift more Tiles?” he asks. Instead, he and the company think people will actually stay in the Tile ecosystem for longer and be more open to buying trackers for everything if they don’t need to keep buying new ones.
Tile’s chief experience officer Simon Fleming-Wood tells me the company isn’t worried about losing money from this change, even if people aren’t buying trackers from them with as much frequency. Other hardware changes include a longer range - the Mate now extends to 150 feet, up from 100 feet before, and the Pro reaches 300 feet compared to the previous 200 feet - as well as louder ringers. Batteries should last a year before needing to be swapped. The revamped Tile Mate and Tile Pro replace the prior models, so every Tile sold now, apart from the Slim, features the replaceable battery. Along with that change, the company is announcing a new subscription service called Tile Premium that’ll cover the cost of replacement batteries and include some other new features. Users will be able to swap their batteries out instead of having to replace the tracker entirely.
PRECISION TILE PRO BLUETOOTH
The company announced today that it’s releasing two new Bluetooth trackers that feature replaceable coin cell batteries.
Finally, Tile is giving people what they want.
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